The author (Doug Lantry) begins with stating
the main thesis of the essay. His thesis sets the stage for the whole essay,
and every example he gives reverts back to the main idea that "in order to
find happiness a woman must be physically attracted to men."
Furthermore,
the author proves his thesis by using evidence to support it. He takes three ads
and breaks them down by stating the audience they are directed to, and how the
advertising appeals to that audience; along with the message trying to be
conveyed.
Lantry describes
the untruthfulness of the ads and that their facts aren’t backed up by real
evidence. By analyzing the essay in this way, he connects with readers in the
sense that he recognizes the falsehood we’ve all seen in ads.
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